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학술지 Developing New Smart Services Using Integrated Morphological Analysis: Integration of the Market-Pull and Technology-Push Approach
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저자
금연정, 전홍석, 이학연
발행일
201609
출처
Service Business, v.10 no.3, pp.531-555
ISSN
1862-8516
출판사
Springer
DOI
https://dx.doi.org/10.1007/s11628-015-0281-2
협약과제
14MI9200, (통합)스마트 네트워킹 핵심 기술 개발, 이병선
초록
With the rise of smart services, new services are no longer generated via the traditional linear models of innovation. Rather, smart-service innovations require new frameworks to integrate the market-pull and technology-push models, which focus on both user-centric considerations and technological developments. However, current streams of research continue to merely suggest a conceptual framework. Therefore, it appears to be difficult to apply this framework into practice, due to a lack of systematic methodologies. In response, this study employs morphological analysis, a powerful tool for the systematic generation of ideas. Since the morphological analysis employs several dimensions for explaining new services and combines them to generate new ideas, it is easy to integrate the different approaches to innovations, such as market pull and technology push. A case study of smartphone application services is also conducted.
키워드
Innovation, Market-pull, New service development, NSD, Smart service, Technology-push
KSP 제안 키워드
Case studies, Conceptual framework, Linear Model, Morphological Analysis, New service development, Smart services, Smartphone Application, User-Centric, application services, service innovations, technology push