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학술지 Use and Gratifications of Mobile SNSs: Facebook and KakaoTalk in Korea
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저자
하영욱, 김지민, Christian Fernando Libaque-Saenz, 장영훈, 박명철
발행일
201508
출처
Telematics and Informatics, v.32 no.3, pp.425-438
ISSN
0736-5853
출판사
Elseiver
DOI
https://dx.doi.org/10.1016/j.tele.2014.10.006
초록
Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the theory of uses and gratifications, this research attempts to identify gratifications driving mobile SNSs use. Gratifications were divided into "obtained" - cognitive, hedonic, integrative, social interactive - and "opportunities" - mobile convenience. We collected responses from 330 KakaoTalk and 311 Facebook users. The results shed light on the effect of hedonic, integrative, and mobile convenience in forming attitude. Social interactive gratification exerted a significant effect on all other gratifications-obtained variables whereas mobile convenience had a significant impact on all other gratifications. An exploratory comparison between KakaoTalk and Facebook was performed, and academic and managerial implications were discussed.
키워드
Gratification-opportunities, Gratifications-obtained, Mobile convenience, Mobile social networking sites
KSP 제안 키워드
Business Model, Facebook users, Internet-based, Mobile social networking sites(mSNS), Uses and gratifications