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학술지 Acceptance-Diffusion Strategies for Tablet-PCs : Focused on Acceptance Factors of Non-Users and Satisfaction Factors of Users
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저자
김유진, 심진보
발행일
201204
출처
ETRI Journal, v.34 no.2, pp.245-255
ISSN
1225-6463
출판사
한국전자통신연구원 (ETRI)
DOI
https://dx.doi.org/10.4218/etrij.12.0111.0198
협약과제
11ZE1100, ETRI 연구역량 강화를 위한 R&D체계 구축 및 Seed형 기술개발을 위한 창의형 연구 사업, 지경용
초록
Among emerging devices propelling the growth of mobile devices, smartphones and tablet-PCs are among the most recognizable. In this study, a research model is designed for exploring acceptance-diffusion strategies for tablet-PCs from the viewpoint of consumer perception, which is verified through a survey. The results of this study show that tablet- PCs have great potential to be versatile, multifunctional devices, even though they are currently considered mostly as entertainment-oriented rather than fulfilling the essential needs of everyday life. An analysis of the acceptance model for tablet-PCs revealed that playability, cost level, functionality, and complexity significantly affect user acceptance. An analysis of the diffusion model, on the other hand, showed that playability and user interface have a significant influence on satisfaction, trust, and positive behavioral intention. We also found that cost level is not a major hindrance in the market diffusion of tablet-PCs. The results of this study can be used to establish effective acceptance and diffusion strategies for tablet-PCs and other emerging devices. © 2012 ETRI.
키워드
Acceptance, Diffusion, Emerging devices, Playability, Tablet-PCs
KSP 제안 키워드
Acceptance Factors, Acceptance model, Behavioral intention, Consumer perceptions, Diffusion Model, Market diffusion, Mobile devices, User interface, diffusion strategy, emerging device, everyday life