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학술지 The Effect of Perceived Risks and Switching Barriers on the Intention to Use Smartphones Among Non-Adopters in Korea
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저자
김문구, 장영훈, Siew Fan Wong, 박명철
발행일
201506
출처
Information Development, v.31 no.3, pp.258-269
ISSN
0266-6669
출판사
SAGE
DOI
https://dx.doi.org/10.1177/0266666913513279
협약과제
14ZE2100, 글로벌 ICT 선도를 위한 R&D 기획역량 제고, 정성영
초록
Timely diffusion of IT products is critical to the success of technology companies. However, many IT products fail to attain the critical mass required for profitability. Although several studies have identified perceived usefulness as the primary factor in IT adoption, statistics indicate that some Korean consumers avoid IT products despite understanding their utility. This study empirically examines the effects of perceived risks and switching barriers on Korean non-adopters?? intention to use smartphones. The results indicate that the intention to use smartphones is generally influenced by perceived usefulness, financial risk, and cost effectiveness. Those who choose to avoid smartphones despite perceiving their usefulness have additional concerns regarding the perceived non-attractiveness of other service providers. This study samples non-adopters and analytically compares individuals with high levels of smartphone utility perception and varying levels of smartphone usage intention, thereby providing insights to organizations for customizing products and marketing approaches to tap into this market niche.
키워드
adoption barriers, non-adopters, perceived risks, smartphone adoption, switching barriers
KSP 제안 키워드
Cost-effectiveness, Critical mass, Financial risk, IT Adoption, Intention to use, Perceived usefulness, Service Provider, Smartphone usage, Switching barriers, Usage intention, adoption barriers