국내 정보통신 시장은 다른 국가에서 벤치마킹을 할 정도로 혁신성향이 강한 것으로 나타났으며 이는 국내 정보통신산업 활성화에 크게 기여하는 것으로 분석되고 있다. 특히 국내에서는 이동통신, 초고속인터넷을 비롯하여 각종 신규 서비스가 급속한 확산을 통하여 다른 국가보다 서비스 보급이 크게 앞서는 것으로 알려져 있다. 그런데 이러한 국내 시장의 활성화 요인으로 정부정책이나 공급 사업자의 적극적 촉진전략, 국내 일반인의 독특한 소비문화가 거론되고 있으나 정작 국내 일반인의 IT 혁신성향에 대해 심층적인 분석은 크게 진행되지 못하였다. 이에 본 고에서는 국내 일반인의 IT 혁신성향의 영향요인을 라이프 스타일을 중심으로 분석하였으며 혁신성향별 집단 특성을 인구통계 및 IT 이용 특성, 모바일 브로드밴드 수용성을 중심으로 파악하였다.
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