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구분 SCI
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학술대회 Study on Design and Implementation of Web-Based Audience Measurement Platform for Digital Signage Service
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저자
현욱, 허미영, 김성혜, 강신각
발행일
201507
출처
International Conference on Advanced Communication Technology (ICACT) 2015, pp.505-510
DOI
https://dx.doi.org/10.1109/ICACT.2015.7224916
협약과제
14ME1500, 디지털 사이니지 서비스 표준개발, 허미영
초록
Digital signage service provides advertisement and information to users using electronic displays with network capabilities. Compared to traditional DID (Digital Information Device) that just provides contents one-way, digital signage service can provide more advanced functionalities such as user interaction and audience measurements. By measuring audience behavior, it is possible to provide appropriate contents to user and increases advertisement effects. In this paper, we present implementations of audience measurement using Kinect camera since Kinect camera can track a human objects, distance calculation and gesture recognitions, and web-based analysis platform for audience measurement information.
키워드
AM, audience measurement, big data, digital signage, Kinect, Web-based analysis platform
KSP 제안 키워드
Audience behavior, Audience measurement, Big Data, Digital information, Distance calculation, Electronic displays, Kinect camera(KC), One-Way, User interaction, Web-based analysis platform, design and implementation