RFID/USN이라는 신기술의 출현 및 지속적인 기술개발과 함께 주요국들은 국가차원에서 정책마련과 실행계획들을 통해 새로운 비즈니스 가치를 창출하고, RFID/USN 산업의 발전을 통해 국가경쟁력을 향상시키려는 노력을 가속화하고 있다. 국내에서도 RFID/USN을 국가차원의 신성장동력 산업으로 선정하고 산업의 발전 및 활성화를 위해 노력하고 있지만, 대규모 RFID/USN의 수요를 촉발하기에는 한계를 가지고 있다. 따라서 이러한 문제점을 파악하기 위해 수요기업들을 대상으로 산업현장에서 필요로 하는 서비스 분야가 무엇인지에 대한 분석이 필요하다. 이에 본 연구에서는 첫째, 국내외 및 지역별, 분야별 RFID/USN 시장동향 및 전망을 파악하여 시장의 특징을 분석하였다. 둘째, 수요기업들을 대상으로 필요서비스 분야, 도입의향, 도입시기 및 규모, 도입시 장애요인, 정책적 지원사항 등을 실증 분석하였다. 그리고 실증 분석결과를 토대로 RFID/USN을 활성화하기 위한 방안들도 제시하여 관련 실무자 및 정책입안자들에게 유용한 시사점을 제공하고자 하였다.
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