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학술지 A Novel Digital Signage Content Propagation Method using a Smart-phone Application
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저자
이정수, 이정우, 윤기송
발행일
201312
출처
Journal of Advanced Information Technology and Convergence, v.3 no.2, pp.13-23
ISSN
2234-1072
출판사
한국정보기술학회
협약과제
13VT1300, 8K급 고해상도 영상 콘텐츠 서비스를 위한 계층구조기반의 고압축, 저손실 콘텐츠 제작/유통/상영 기술개발, 윤기송
초록
Digital signage is a form of electronic display that shows information, advertising, messages, and TV programs in both public and private environments, including retail stores, hotels, and stations. Its contents are usually displayed in a fixed location. In addition, many people view the displayed content or interact with it. We therefore propose a novel digital signage content propagation method where the user plays an important role in viewing the signage content when desired, interacting with their own device, and delivering the signage content using their smart-phone where an application has been installed. Additionally, the application user can be compensated according to the amount of data transferred to other smart-phones or the usage time of the application. Given these characteristics, the proposed system is thought to be superior compared to the existing advertising systems in terms of advertising effectiveness
KSP 제안 키워드
Advertising effectiveness, Content propagation, Public and private, Retail stores, Smart Phone, TV program, digital signage