최근 발표된 Broadband Forum과 시장 조사 전문기관인 Point-Topic의 발표 자료에 따르면 세계 브로드밴드 시장이 세계 IPTV 시장과 함께 나란히 성장하고 있다고 보도하였다. 이 보고서에는 2009년 1분기 대륙별 IPTV 서비스 가입자 수에 대한 현황이 조사되었는데, 이 조사 내용 중에 동남아시아 지역은 전년동기대비 약 91%의 놀라운 성장을 보였지만 아시아의 경제 대국들이 자리잡고 있는 한국, 일본, 홍콩, 싱가포르 등이 위치한 아시아 태평양 지역 나라들은 14.7% 의 소폭 증가에 그쳤다. 본 고에서는 아시아 지역 IPTV 서비스 주요 국가의 서비스 개발 동향과 국내 IPTV 서비스 개발 동향을 살펴보고 이를 토대로 국내 IPTV 서비스 활성화와 함께 아시아 IPTV 주요 서비스 국가에 진출하기 위한 서비스 진출 방안에 대하여 기술하고자 한다.
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