오늘날 폐쇄형 IPTV 서비스 환경에서는 일방적인 콘텐츠 제공자로부터 생성 및 생성된 콘텐츠를 소비자가 일방적으로 소비하는 형태이다. 그러나 기존 디지털 콘텐츠의 유통 및 소비과정에서 콘텐츠를 보호하기 위한 각 제공 업체의 솔루션이 독자적인 방식으로 개발되어 이들 간의 호환성 문제가 발생한다. 본 논문은 IP 네트워크를 통해 소비자가 개인 방송 콘텐츠 사업자와 같이 멀티미디어 콘텐츠를 생성, 편집하고 고유한 방식으로 스타일대로 콘텐츠를 메타데이타와 함께 패키지 콘텐츠로 재가공하여 소비할 수 있을 뿐 아니라 재가공된 패키지 콘텐츠를 공유 또는 재판매 할 수 있게 하는 개방형 IPTV 서비스 환경에서의 패키지 콘텐츠의 실시간 스트리밍 및 주문형 서비스의 차별적 제공 방안을 제안한다.
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