최근 모바일 폰에 리더를 탑재하여 RFID 태그가 부착된 모든 사물에 대한 정보를 무선인터넷을 통해 전송받을 수 있는 차세대 이동통신 서비스인 모바일 RFID 서비스가 등장함으로써 RFID 서비스는 B2B의 영역에서 B2C의 영역으로 확대될 조짐이다. 현재 모바일 RFID 서비스는 KT와 SKT를 중심으로 다양한 시범서비스를 진행 중에 있으며, 곧 상용화될 전망이다. 본 연구는 모바일 RFID 서비스의 사용의도에 미치는 영향요인을 분석함으로써 모바일 RFID 서비스의 촉진 및 활성화를 위해 필요한 정책적 시사점들을 관련 실무자 및 관리자들에게 제공하고자 한다. 본 연구는 이를 위해 모바일 RFID 서비스 사용의도에 미치는 영향요인을 기존의 선행연구들을 기반으로 개인적요인, 기술적 요인, 경제적 요인, 환경적 요인으로 구분하고 개념적 연구모형을 설정하였으며, 이를 검증하기 위한 구조방정식 방법론을 제시하였다.
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