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학술대회 Implementation of Targeted Advertisement Services on ATSC 3.0 Runtime Environment
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저자
임현정, 김순철, 박성익, 허남호, 김흥묵
발행일
201906
출처
International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB) 2019, pp.1-2
DOI
https://dx.doi.org/10.1109/BMSB47279.2019.8971863
협약과제
19HR2400, 초고품질 UHD (UHQ) 전송 기술 개발, 허남호
초록
In this paper, we present an application service platform for targeted advertisement in ATSC 3.0. The implemented platform is fully compatible with ATSC 3.0 standards and comprises three parts: a transport system, a receiving system, and an application. The laboratory test results show that advertisement contents were successfully delivered in real-time and non-real-time over both broadcast and broadband networks. Personalized client-side advertisement switching was also performed based on application in ATSC 3.0 runtime environment.
키워드
and Runtime Environment, Application Service, ATSC 3.0, Targeted Advertisement
KSP 제안 키워드
ATSC 3.0, Broadband networks, Laboratory test, Receiving system, Runtime Environment, application services, non-Real-Time(nRT), service platform, transport system