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Journal Article
Considerations on Audience Measurement Procedures for Digital Signage Service
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- Authors
- Wook Hyun, MiYoung Huh, SeungHei Kim, ShinGak Kang
- Issue Date
- 2012-06
- Citation
- International Journal of Control and Automation, v.5, no.2, pp.123-130
- ISSN
- 2005-4297
- Publisher
- SERSC
- Language
- English
- Type
- Journal Article
- Abstract
- The advances of ICT technologies and electronic display make it possible to provide digital signage services. Nowadays, the market of digital signage keeps getting bigger with the addition of newly advanced techniques. In contrast to existing signage solutions that just only provides uni-directional information, digital signage can provides bi-directional service that makes it possible interaction with users and provide more accurate audience response information to the advertisement contents providers. In this paper, we describe interfaces that audience measurement will be occurred and audience measurement related procedures.
- KSP Keywords
- Advanced techniques, Audience measurement, Audience response, Bi-directional, Directional information, Measurement procedure, digital signage, uni-directional