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학술지 Considerations on Audience Measurement Procedures for Digital Signage Service
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저자
현욱, 허미영, 김성혜, 강신각
발행일
201206
출처
International Journal of Control and Automation, v.5 no.2, pp.123-130
ISSN
2005-4297
출판사
SERSC
협약과제
12PE1700, 디지털 사이니지 서비스 표준개발, 강신각
초록
The advances of ICT technologies and electronic display make it possible to provide digital signage services. Nowadays, the market of digital signage keeps getting bigger with the addition of newly advanced techniques. In contrast to existing signage solutions that just only provides uni-directional information, digital signage can provides bi-directional service that makes it possible interaction with users and provide more accurate audience response information to the advertisement contents providers. In this paper, we describe interfaces that audience measurement will be occurred and audience measurement related procedures.
KSP 제안 키워드
Advanced techniques, Audience measurement, Audience response, Bi-directional, Directional information, Measurement procedure, digital signage, uni-directional