최근 전 세계적으로 차세대 웹 기술인 HTML5(Hyper Text Markup Language ver. 5)는 기존 웹 기술의 고도화를 넘어 미래 IT융복합 서비스 실현을 위한 플랫폼으로서 그 중요성이 더욱 증대되고 있다. 본 고에서는 HTML5를 중심으로 플랫폼으로서의 미래 스마트미디어 (Smart Media)를 전망해보고자 한다. 특히 HTML5의 등장은 최근 도메인간 서비스 융·복합이 다변화되는 ICT 환경에서 그 역할이 더욱 중요해지고 있으며, 다양해지는 서비스와 미디어들과의 결합은 더욱 똑똑해지는 미디어 즉 스마트미디어의 실현으로 이어지고 있다. 따라서, 본 고에서는 미래 서비스 융복합 기술 그리고 나아가 플랫폼으로써 HTML5에 대한 주요 특징과 시사점을 살펴보며, 스마트 미디어 플랫폼으로서의 역할과 활용 및 대응 전략 등을 고찰해 보고자 한다.
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