애플 아이폰의 등장으로 촉발된 스마트 열풍이 전통적인 수동 시청기기에 지나지 않았던 TV에게로까지 미쳐 이제는 스마트TV를 자주 접할 수 있게 되었다. 하지만 스마트TV는 아직도 TV와 인터넷의 단순한 결합을 벗어나지 못하고 있다. 본 고에서 소개하는 증강방송 서비스는 스마트TV의 하이브리드 망 특성을 이용하여 방송 연동형 증강 콘텐츠를 제공함으로써 스마트TV만의 특화된 서비스로 활용될 수 있다. 증강방송 서비스는 방송사에서 송출ㄹ하는 방송 프로그램에 인터넷을 통해 다운로드 받은 증강 콘텐츠를 자연스럽게 융화하여 시청자에게 제공한다. 시청자는 2D, 3D의 그래픽 콘텐츠 뿐만 아니라 촉각 등의 다양한 형태의 미디어를 자신이 선호하는 증강 콘텐츠로 선택하여 즐길 수 있다. 본 고에서는 증강방송 서비스의 특징과 이를 제공하기 위한 기술적 요소들에 대해 소개한다.
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