NFC 기술에 대한 국내외 소비자와 사업자의 견해는 긍정과 부정이 공존하고 있으나, NFC 단말에 대한 전망은 긍정적 견해가 지배적이며, NFC 서비스도 일부 긍정적으로 평가 받고 있다. NFC 기술은 결제 서비스, 스마트포스터/사이니지/마케팅, 오프라인 커머스, P2P 데이터 전송, 스마트키, 기타 비결제 서비스 분야로까지 기술 적용이 확대되고, 기존의 가전, 액세서리, 부품 등이 NFC 기술을 통해 지능화, 원스톱 제어 등으로 진화한 단말 제품의 개발이 증가하고 있으며, 에어컨, 밥솥, 냉장고, 세탁기 등 NFC 스마트 가전, 스마트워치, 건강관리 기기, 모바일 프린터, 카메라, 스피커, 헤드폰과 더불어 NFC 기반 산업용 제어 모터까지 다양한 제품 개발이 이루어지고 있다. 본 고는 2013년에 발표된 NFC 서비스 및 제품 사례들을 중심으로 NFC 기술 및 시장, 제품과 관련된 주요 트랜드 및 이슈를 분석한 내용을 서술한다.
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