HbbTV는 2009년 독일과 프랑스를 중심으로 하여 유럽 방송연합(EBU)에 의해 인정받은 범 유럽 하이브리드 방송 브로드 밴드의 표준 이다. 이후 HbbtTV컨소시엄은“HBBTV 1.5”규격으로 까지 진화시켜 ETSI TS 102 796 표준으로 인정받게 되었다. 현재까지 독일과 프랑스등 유럽을 중심으로 상용 서비스가 활발하며 유럽뿐 아니라 비 유럽 국가들도 기존 디지털 TV의 보완 및 발전과 함꼐 HbbTV의 도입을 적극 검토하고 있다. 이러한 추세에 힘입어 EU FP7은 HBB-NEXT콘소시엄 통해서 현재의 hbbTV를 발전시켜 차세대 HbbTV규격을 만들기 위해“HBB-NEXT”연구 프로젝트를 수행하고 있다. 본 고에서는 범 유럽에서 차세대 하이브리드 미디어 서비스의 주축이 될 HBB-NEXT 규격의 진행상황, 구성, 주요 기술적인 이슈 등에 대해서 살펴보고 나아가서 향후 표준화 및 상용화 전망에 대해서 알아본다.
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