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Conference Paper
Cloud-based Mobile Usability Analysis Framework
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- Authors
- Ahyoung Kim, Junwoo Lee, Gil-Haeng Lee
- Issue Date
- 2014-08
- Citation
- Networking and Electronic Commerce Research Conference (NAEC) 2014, pp.1-4
- Language
- English
- Type
- Conference Paper
- Abstract
- Due to drastic growth of the mobile device combining the sensing techniques in recent days, many types of sensor data is collected and exploited. In this paper, we propose the cloud-based usability analysis framework using mobile sensing to analyze the mobile usage patterns. The proposed approach should be support to the efficient decision making for the mobile marketing and mobile commerce.
- KSP Keywords
- Mobile Sensing, Mobile commerce, Mobile devices, Mobile usage, Usability Analysis, Usage Patterns, analysis framework, cloud-based, decision making, mobile marketing, mobile usability