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학술대회 Generosity as Social Contagion in Virtual Community
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저자
우지영, 곽병일, 임지연, 김휘강
발행일
201411
출처
International Conference on Social Informatics 2014 (LNCS 8852), v.8852, pp.191-199
DOI
https://dx.doi.org/10.1007/978-3-319-15168-7_24
협약과제
14MS4400, 휴먼 지식증강 서비스를 위한 지능진화형 Wise QA 플랫폼 기술 개발, 박상규
초록
Online social network platform becomes a good arena to observe generous behaviors of humans. Among various online social platforms, online games mimic real world closely and embed various social interactions between players. In online games, players show generosity each other even to strangers by donating their cyber asset generously. We focus on analyzing the generous behaviors giving items or money to lower-level strangers. In this research, we focus on analyzing random acts of kindness that resembles generous behaviors in the real world, especially donation. Using a large-scale real data from a major online game company, we find that benefiting from a generous behavior increases a player's generosity. On the other hand, we also notice that social influence does not work effectively in case that these generous behaviors are not recognizable or visible to their friends.
KSP 제안 키워드
Network Platform, Online Game, Online Social Network(OSN), Real data, Real-world, large-scale, social contagion, social influence, social interaction, social network(SN), virtual community