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Conference Paper
Proposal of Scenarios of 2nd-screen based Media Commerce Service
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- Authors
- Sang-Yun Lee, Chang-Sub Kim, Min-Suk Sung, Sun-Joon Kim
- Issue Date
- 2016-10
- Citation
- International Conference on Consumer Electronics (ICCE) 2016 : Asia, pp.559-560
- Publisher
- IEEE
- Language
- English
- Type
- Conference Paper
- Abstract
- We propose Media Commerce Service system and scenarios of 2nd-sere en based media commerce service People can watch video clip while they receive advertisement targeted to them. User's watching behavior information is used for targeting advertisement. And the VoD clip and the advertisement are consumed on the 2nd screen's application.
- KSP Keywords
- Media Commerce, Service System, Targeting advertisement, VOD clip, Video clips