상세정보
학술대회
Proposal of Scenarios of 2nd-screen based Media Commerce Service
- 발행일
- 201610
- 출처
- International Conference on Consumer Electronics (ICCE) 2016 : Asia, pp.559-560
- 협약과제
- 16MH2900, 개방형 미디어 생태계 구축을 위한 시맨틱 클러스터 기반 시청상황 적응형 스마트방송 기술 개발, 김선중
- 초록
- We propose Media Commerce Service system and scenarios of 2nd-sere en based media commerce service People can watch video clip while they receive advertisement targeted to them. User's watching behavior information is used for targeting advertisement. And the VoD clip and the advertisement are consumed on the 2nd screen's application.
- KSP 제안 키워드
- Media Commerce, Service System, Targeting advertisement, VOD clip, Video clips