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Journal Article Value of Number Portability on Internet Phones
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Authors
Jung Eun Ku, Sang Woo Lee, Tchanghee Hyun
Issue Date
2010-02
Citation
ETRI Journal, v.32, no.1, pp.169-171
ISSN
1225-6463
Publisher
한국전자통신연구원 (ETRI)
Language
English
Type
Journal Article
DOI
https://dx.doi.org/10.4218/etrij.10.0209.0356
Abstract
Even though Internet phone service (IPS) continues to evolve in terms of quality and competitive pricing compared with the public switched telephone network (PSTN), the number of Internet phone subscribers is still low in South Korea. The Korean government decided to apply number portability to the IPS market in 2008. This study expresses its value in monetary terms with a contingent valuation approach. With this methodology, this study investigates the willingness of 316 current PSTN subscribers to pay for IPS, using a specific survey method called double-bounded dichotomous choices, to obtain more accurate data. The results show that the calculated value of Internet phone number portability positively impacts consumer welfare. © 2010 ETRI.
KSP Keywords
Consumer welfare, Contingent valuation, Number portability, Public switched telephone network(PSTN), South Korea, competitive pricing