스마트TV, 스마트폰, 태블릿 컴퓨터 등 다양한 스마트 기기의 이용이 급격하게 확산됨에 따라 방송콘텐츠의 소비패턴 또한 변화하고 있다. 시청자는 더 이상 방송콘텐츠를 시청하기 위해 TV 앞에 앉아 기다리지 않으며, 관심 있는 콘텐츠를 추천받거나 선택하는 방법을 적극적으로 이용하고자 한다. 이러한 소비패턴의 변화는 새로운 방송서비스에 대한 요구사항의 형태로 나타나고 있다. 스마트 방송서비스는 이와 같이 변화된 시청자 소비패턴에 대응하기 위한 새로운 방식의 콘텐츠 전달 서비스로, 스마트 방송서비스 실현을 위해서는 다양한 기술의 개발 및 적용이 요구된다. 본고에서는 스마트 방송서비스를 제공하는 데 필요한 기술 중 방송콘텐츠 분석 기술에 대한 연구동향을 살펴보고, 더불어 한국전자통신연구원에서 개발하고 있는 방송콘텐츠 분석 기술에 대해 소개하고자 한다.
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