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Conference Paper
Mobile Business Performance Measure Platform
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- Authors
- Ahyoung Kim, Junwoo Lee, Gil-Haeng Lee
- Issue Date
- 2015-01
- Citation
- International Conference on Platform Technology and Service (PlatCon) 2015, pp.1-2
- Publisher
- IEEE
- Language
- English
- Type
- Conference Paper
- Abstract
- In this paper, we propose a platform for measuring business performance in the mobile environment. The proposed platform is intended to provide useful information for firms that are needed to make decisions in mobile business marketing and commerce.
- KSP Keywords
- Business performance, Mobile business, Performance measures, mobile environment