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Conference Paper An Analysis on Key Success Factors for IMT-2000 Business Strategy
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Authors
Moon-Koo Kim, Eok-Soo Han, Myeong-Cheol Park
Issue Date
2001-07
Citation
Portland International Conference on Management of Engineering and Technology (PICMET) 2001, pp.17-17
Publisher
IEEE
Language
English
Type
Conference Paper
DOI
https://dx.doi.org/10.1109/PICMET.2001.951712
Abstract
Summary form only given. This research is aimed at identifying the key success factors to establish business strategies in the decisive elements of company competitiveness, business strategy and marketing strategy. The authors looked into the mobile telecom market climate that is sharply changing and next, they would keep close eyes on IMT-2000 features focused on technology, service and market perspective. They also are analyzing value chain, market opportunity/risk for IMT-2000 business. In relation to this kind of analysis, they approach to the industry organizational theory side and marketing side for IMT-2000 business success strategy.
KSP Keywords
Business Strategy, IMT-2000, Marketing Strategy, Organizational Theory, Value chain, key success factors