BROWSE
Detail
Conference Paper
An Analysis on Key Success Factors for IMT-2000 Business Strategy
Cited - time in 
Share 
Share
- Authors
- Moon-Koo Kim, Eok-Soo Han, Myeong-Cheol Park
- Issue Date
- 2001-07
- Citation
- Portland International Conference on Management of Engineering and Technology (PICMET) 2001, pp.17-17
- Publisher
- IEEE
- Language
- English
- Type
- Conference Paper
- Abstract
- Summary form only given. This research is aimed at identifying the key success factors to establish business strategies in the decisive elements of company competitiveness, business strategy and marketing strategy. The authors looked into the mobile telecom market climate that is sharply changing and next, they would keep close eyes on IMT-2000 features focused on technology, service and market perspective. They also are analyzing value chain, market opportunity/risk for IMT-2000 business. In relation to this kind of analysis, they approach to the industry organizational theory side and marketing side for IMT-2000 business success strategy.
- KSP Keywords
- Business Strategy, IMT-2000, Marketing Strategy, Organizational Theory, Value chain, key success factors