우연(chance)과 역사(history)라는 비결정적인 요소(indeterministic)와 수요 측 규모의 경제(demand-side economy of scale)에 의해 특징지어 지는 네트워크 산업은 제품(기술)의 표준화 흑은 호환성이 핵심이 되며 산업 내 기업들은 시장선정을 위하여 치열한 경쟁을 하게 된다 산업 내에서 표준설정은 개별기업들의 내부적 문제라기 보다는 독립 기업들간의 협조(cooperation)와 경쟁(competition)의 문제로. 표준화 경쟁은 기술적인 관점에서보다는 다분히 경쟁전략적 관점에서 이루어지며 기업들도 이러한 점을 인식하고 다양한 경쟁전략을 구사하고 있다. 본 고에서는 제품의 생명주기(life cycle)와 기술(제품)의 특징에 따른 표준화 경쟁의 양상과 그에 따른 기업의 최적 경쟁전략을 모색하고, 다이나믹 모형(Dynamic Model)을 통하여 표준화 경쟁의 동태적 패턴을 분석해 보고자 한다.
KSP Keywords
Demand side, Dynamic Models, Life cycle
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