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Conference Paper
Audience’s Viewing Behavior Analysis for Inferencing Consumer Preferences
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- Authors
- Sang-Yun Lee, Jeong-Woo Son, Sun-Joong Kim, Won Ryu
- Issue Date
- 2015-10
- Citation
- International Conference on Information and Communication Technology Convergence (ICTC) 2015, pp.843-845
- Publisher
- IEEE
- Language
- English
- Type
- Conference Paper
- Abstract
- We show through experiment results and analysis that consumer preferences can be inferenced from the viewing behavior information extracted with a people meter. Viewing behavior data used in experiment are TV viewing history of 6 months for consumers more than 1,000 families. And, we present that consumers have preferences for a broadcaster, a genre, and viewing time zone by calculating and analyzing their occupancies based on these information. Therefore, consumer’s preference can be inferenced form audience’s viewing behavior.
- KSP Keywords
- Behavior analysis, Consumer preferences, Experiment results, People meter, Show through, Time zone, viewing behavior, viewing time