최근 통신 기술이 진화하고, 시장의 규모가 확대되면서 유무선통합 서비스인 원폰에 대해 정부, 통신사업자, 단말제조사 등이 많은 관심을 보이며 투자를 하고 있다. 일부에서는 원폰 서비스가 이용에 어려움이 많고, 기술진보가 느려 단기적으로는 틈새시장을 공략하는 데 그칠 것으로 전망하기도 한다. 그러나 시장 확산에 몇 가지 제약들이 다소 존재는 하지만 유무선통합이 통신시장의 새로운 패러다임이 되고 있으며, 이러한 유무선통합의 초기 형태가 원폰과 같은 융합서비스로 출시된다는 점에서 큰 의미를 가진다. 이에 본 고에서는 최근의 원폰 서비스 관련 동향을 살펴보고, 향후 원폰 서비스가 통신시장에서 보다 경쟁력 있는 서비스로 포지셔닝되기 위한 전략의 방향을 단말, 무선인터넷, 홈 네트워크 및 기업용 시장 관점에서 고찰하였다.
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