ETRI-Knowledge Sharing Plaform

KOREAN
논문 검색
Type SCI
Year ~ Keyword

Detail

Conference Paper Target Advertisement Service Using TV Viewers’ Profile Inference
Cited 5 time in scopus Share share facebook twitter linkedin kakaostory
Authors
Mun Jo Kim, Sang Gil Kang, Mun Churl Kim, Jae Gon Kim
Issue Date
2005-11
Citation
Pacific Rim Conference on Multimedia (PCM) 2005 (LNCS 3767), v.3767, pp.202-211
Publisher
Springer
Language
English
Type
Conference Paper
DOI
https://dx.doi.org/10.1007/11581772_18
Abstract
Due to the limitation of broadcasting service, in general, TV programs with commercial advertisements are scheduled to be broadcasted by demographics. The uniformly provided commercial can not draw many TV viewers' interest, which is not correspondent to the goal of the commercial. In order to solve the problem, a novel target advertisement technique is proposed in this paper. The target advertisement is a personalized advertisement according to TV viewers' profile such as their age, gender, occupation, etc. However, viewers are usually reluctant to inform their profile to the TV program provider or the advertisement company because their information can be used on some bad purpose by unknown people. Our target advertisement technique estimates a viewer's profile using Normalized Distance Sum and Inner product method. In the experiment, our method is evaluated for estimating the TV viewers' profile using TV usage history provided by AC Neilson Korea. © Springer-Verlag Berlin Heidelberg 2005.
KSP Keywords
Inner Product, Program provider, TV program, Target advertisement, normalized distance