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Conference Paper
A Study on the Market-Entering Pricing Decision Model of New Telecommunication Service
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- Authors
- Hyo Ri Jeon, Yong Hee Shin, Mun Kee Choi
- Issue Date
- 2005-11
- Citation
- 한국경영정보학회 (KMIS) 학술 대회 2005, pp.1-3
- Publisher
- 한국경영정보학회
- Language
- English
- Type
- Conference Paper
- Abstract
- The content of this paper is concerned with the pricing decision model when the new telecommunication service enters into market. The pricing decision model of firm level is based on the problems of the previous service pricing model that are abstracted from the literature survey. The new pricing model is suggested and shows the process to implement in firm decision making process.
- KSP Keywords
- Decision-Making process, Pricing decision, Pricing model, Service pricing, Telecommunication service, decision model, literature survey