모바일 백엔드 서비스(Backend as a Service: BaaS)는 앱 개발에 필요한 백엔드 기능들을 표준화하여 API 형태로 제공하는 클라우드 서비스이다. 앱 개발자는 백엔드 플랫폼을 개발하지 않고 서비스 형태로 빌려 사용할 수 있게 된 것이다. BaaS의 등장은 스마트 기기 확산과 모바일 앱 시장의 경쟁 확대로 모바일 앱 개발을 보다 효율적으로 하려는 시장 니즈에서 비롯된 것으로 볼 수 있다. BaaS를 이용할 경우, 앱 개발과정의 효율성 증가와 함께 시장진입에 필요한 시간을 줄여줌으로써 사업의 성공 가능성을 제고시키고, 비용발생을 감소시켜 주는 경제적 효과가 예상된다. 글로벌 BaaS 시장은 2019년까지 연평균 100% 이상 성장할 것으로 전망된다. 본 고는 국내외 BaaS 제공사업자 동향과 비즈니스 모델을 검토하였다.
KSP Keywords
Backend as a service
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