1990년대 말 본격화된 인터넷 서비스는 일반 개인들의 라이프스타일은 물론 정치, 경제, 사회, 문화적 측면에서 많은 변화를 야기시켰을 뿐만 아니라 텔레비전의 출현만큼이나 우리 생활양식을 크게 변화시켜 왔다. 나아가 통신망의 광대역화 및 방송의 디지털화에 따라 One phone, VoIP, WiBro, HSDPA, DMB, IPTV 등 유ㆍ무선 통합, 음성ㆍ데이터 통합 및 통신ㆍ방송 융합이 발현되는 신규 서비스들이 속속 선보이면서 서비스, 사업자, 단말기 등이 융합되는 컨버전스 패러다임이 본격화되고 있는 양상이다. 이 중 인터넷과 TV가 만나는 IPTV는 통신과 방송이라는 이종산업간의 대표적 융합서비스로서 VoIP, 초고속인터넷, TV 서비스를 동시에 제공하려는 통신사업자들의 TPS 사업전략의 일환으로 현재 전세계 280여 개 이상의 사업자에 의해 추진되고 있다. 이에 최근 급부상하고 있는 IPTV 서비스에 관한 개념, 발전과정, 기술 배경, 국내ㆍ외 사업자 추진 현황 및 향후 시장전망을 살펴봄으로써 IPTV 서비스의 발전가능성을 가늠해 보고자 한다.
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