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Conference Paper
New Services Competition and Positioning in Korea Telecommunication Market
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- Authors
- Eok Soo Han, Jung Hwan Lee
- Issue Date
- 2006-06
- Citation
- Biennial Conference of the International Telecommunications Society (ITS) 2006, pp.1-8
- Language
- English
- Type
- Conference Paper
- Abstract
- Various new services have been studied, and numerous other promising new functions and value-added services will be developed in Korean telecommunications market. However, the continuous appearance of new services and increasing competition are making it difficult to predict whether any service will ultimately achieve commercial success and how they should be positioned in telecommunications market. This paper studies the characteristics and main issues of the new communication services from the perspective of market environment change and competition, and discusses how they should be positioned in the market.
- KSP Keywords
- Communication services, Value added service(VAS), market environment