상세정보
학술대회
A Study on Value Assessment of Internet Service in Korea
- 저자
- 강선아
- 발행일
- 200607
- 출처
- Portland International Conference on Management of Engineering and Technology (PICMET) 2006, pp.2015-2017
- 협약과제
- 06KE1600, 고객가치 향상을 위한 마케팅 전략 연구, 황호영
- 초록
- The purpose of this study is a value assessment of high speed internet service at Korean market. We use consumer surplus concept at economics and PE (perception and expectation) GAP theory which is the difference between subscriber's expectation and satisfaction at marketing. But there is a difficulty on scoring likert scaling as a result of perception minus expectation because arbitrariness may be intervened when scoring process and it could reduce the confidence and objectivity of this study. So we presume consumer surplus at economics only A trial of value assessment of telecom services using consumer surplus concept is meaningful because there is no similar study on those value assessment. Also this study has meaning that we come up with demand function and consumer surplus under the flat charging circumstances. We expect that it could be used as a reference on future value assessment study and be applied on value based pricing. (c) 2006 PICMET.
- KSP 제안 키워드
- Consumer surplus(CS), Demand function, High Speed, Internet service, Telecom services, Value assessment