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Conference Paper
A Comparative Analysis on Market Structure-Market Performance Model by Growth Stages in Global Mobile Market
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- Authors
- Jong Soo Kyung, Byung Woon Kim, Dong Hee Lee
- Issue Date
- 2006-07
- Citation
- Portland International Conference on Management of Engineering and Technology (PICMET) 2006, pp.1764-1771
- Language
- English
- Type
- Conference Paper
- Abstract
- This study is a comparative analysis of 'Market Structure - Market Performance Model' based on Industry Life Cycle theory. We are used as the non-hierarchical cluster analysis for categorizing growth stages (Embryonic-Growth-Maturity). To analysis relation between market structure and market performance, 46 countries' 22 quarters (from 1st. 1999 to 4th. 2004) and 1,012 panel data were collected. In the result of this study, differences of market structure - market performance by development stage (Embryonic-Growth- Maturity) are identified. In the embryonic stage, players have positive influence, but it has negative influence in the growth and mature stage. In the embryonic stage, rate of churn has negative influence and it has positive influence in the growth stage, and it has negative influence again in the mature stage. This change shows that mobile density, HHI, players and rate of churn are also change by the development stage. Finally, this study identified that structural changes cause difference market performance as well. (c) 2006 PICMET.
- KSP Keywords
- Cluster analysis(CA), Comparative analysis, Development stage, Growth stage, Market performance, Market structure, Mature stage, Structural changes, embryonic stage, hierarchical cluster analysis, life cycle theory