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Mobile RFID Application Service - mRFID Service based on Surround Information -
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- Authors
- Jung Eun Ku, Sang Woo Lee, Seok Ji Park, Tchang Hee Hyun
- Issue Date
- 2006-08
- Citation
- ITS European Regional Conference 2006, pp.1-12
- Language
- English
- Type
- Conference Paper
- Abstract
- RFID (Radio Frequency Identification) can be used just about anywhere, from a phial to clothing tags to pet tags to food. The tag can carry information as simple as phial information and instruction and RFID will be developing to customized-knowable service for service users. However, service based on RFID is still limited to warehousing, transportation and retail store yet. The massive demand could not be made because of the economic and technical issues on RFID tag.By the way, the mobile phone based on wireless communication infra has been developed as a multi-convergent media device which could service movie, game and even DMB (digital Multimedia broadcasting). To revitalize RFID service and be a leader in RFID service market of private sector, it is very important to converge with mobile phone as the mobile RFID and develop business model based on mobile RFID. In this paper, we will closely look the concept of mobile RFID and service characteristics and develops business model using mobile RFID especially for surrounding information service which is expected to be popular have been selected and developing to business model. The user preference and the actual condition of the service have been researched using the survey and it has been analyzed demanding forecasting with ANOVA analysis and Bass model and suggests some political issues and concerns.
- KSP Keywords
- ANOVA analysis, Bass model, Business Model, Digital multimedia broadcasting, Information services, Passive radio frequency identification(RFID), Political issues, Private sector, RFID Tag, RFID application, Radio Frequency(RF)