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Conference Paper
Regulatory Uncertainties in Korean Portable Mobile Broadcasting Market: An Empirical Study
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- Authors
- In Kap Yeo, Jeong Su Lee, Min Kyoung Kim
- Issue Date
- 2006-08
- Citation
- ITS European Regional Conference 2006, pp.1-13
- Language
- English
- Type
- Conference Paper
- Abstract
- Portable mobile broadcasting, a new service to hit Korea's telecom-broadcasting market, has been creating a buzz among industry watchers. The service, however, like most other convergence services of its kind, is facing an array of regulatory uncertainties. Portable mobile broadcasting service providers in Korea have been complaining about the absence of a stable regulatory framework, which, they say, interferes with their ability to deploy business. DMB (Digital Multimedia Broadcasting), a portable mobile broadcasting service commercialized for the first time in Korea, is currently in service, both by terrestrial and satellite broadcasting system. The service enjoys good export prospects with negotiations underway for its future rollout in several European countries and elsewhere in the world. The strong response generated by this service makes it all the more urgent that progress be made on the regulatory front, to provide rules adapted to its characteristics and demand base. This study investigates regulatory uncertainties in the portable mobile broadcasting market, examining how they affect business performance in this sector, and estimates the level of uncertainty, using an empirical approach. The investigation taps expert opinions collected through a Delphi method. Based on our findings, we derived suggestions for policymakers involved in rulemaking for portable mobile broadcasting.
- KSP Keywords
- Broadcasting system, Business Performance, Delphi method, Digital multimedia broadcasting, Empirical approach, Empirical study, Expert opinions, Mobile Broadcasting, Regulatory Framework, Satellite Broadcasting, Service Provider