사용자의 참여가 중요시되는 사용자 제작 콘텐츠(UCC)는 플랫폼에 구애받지 않는 자유로운 망과 더불어 유비쿼터스 시대를 이끌어 갈 핵심이다. 멀티미디어의 발달에 따라 여러 형태의 UCC 중 동영상 UCC가 각광을 받고 있으며 성공적인 수익 모델 사례도 발굴되고 있어 향후 국내외 업계에서 기대가 크다. 현재 동영상 전문 포탈과 대형 포탈이 각축전을 벌이고 있으며 통신, 방송업계에서도 UCC를 주시하고 있는 등 전세계적으로 활성화가 진행되고 있다. 그러나 단기적으로는 저작권 문제, 부적합 콘텐츠의 범람 등의 문제가 장기적으로는 UCC의 상호운용성(interoperability) 부재, 메타데이터 관리의 미흡 등 해결해야 할 문제들이 아직 남아 있다. 본 고에서는 UCC에 대한 개괄적 소개와 UCC의 특징에 따른 분류를 대표적인 사례들을 통해 알아보고 UCC 활성화 요인, 국내외 동향 분석을 통해 UCC의 문제점과 향후 전망에 대해 살펴본다.
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