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Commercial Aspects of Ubiquitous Contents Access Technologies: user Perspective Analysis using QFD
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- 저자
- 한현수, 박은영, 김광용, 박선영
- 발행일
- 200611
- 출처
- 경영과학, v.23 no.2, pp.59-74
- ISSN
- 1225-1100
- 출판사
- 한국경영과학회 (KORMS)
- 협약과제
- 06MR2600, 통방융합 환경에서의 유비쿼터스 콘텐츠 서비스 기술 개발, 김재곤
- 초록
- In this paper, we investigated economic viability of UCA (Ubiquitous Contents Access) technologies from user adoption perspective. UCA technologies are expected to get embedded into media and telecom merging services. Embracing new technologies such as UCA technologies, forged through an industry convergence, means opting for a technological innovation that will have technological as well as economic and strategic implications. As such, we adopted user perspective innovation adoption theories to explore key antecedents affecting consumer acceptance of these emerging technologies. Subsequently, using QFD (Quality Function Deployment) method, the impacts of UCA technical functions on user’s perceived value enhancements are estimated. The QFD analysis result indicates that the new UCA service technologies could achieve about 42% enhancement on user perceived adoption intention compared to existing digital contents service technologies. The proposed analysis framework and findings suggests significant insights for further research.
- KSP 제안 키워드
- Digital content, Economic viability, Emerging technology, Innovation adoption, Perceived value, analysis framework, consumer acceptance, new technology, quality function deployment, technological innovation, user adoption