상세정보
학술대회
Analysis of the Market Competitive Structure on Mobile Multimedia Services: Wibro, HSDPA, S-DMB, T-DMB
- 저자
- 전효리, 신용희, 최문기
- 발행일
- 200611
- 출처
- International Conference on Hybrid Information Technology (ICHIT) 2006, pp.1-7
- 협약과제
- 06KE1100, 규제 리스크 최소화를 위한 공정경쟁 전략 연구, 신성식
- 초록
- This paper studied on the future market competitive structure among mobile multimedia services that offer a variety of multimedia services and contents through wireless networks. In the past, forecasting methods based on market data would be used popularly in telecommunications industry. Now, methods are changed from market data based studies to customer preferences based ones. In this reason, paper use to forecast the market competitive structure and offer firm strategies and policies using a customer choice probability model. © 2006 IEEE.
- KSP 제안 키워드
- Customer choice, Customer preferences, Market Data, Probability Model, Wireless network, forecasting method, mobile multimedia services, telecommunications industry