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Conference Paper
Analysis of the Market Competitive Structure on Mobile Multimedia Services: Wibro, HSDPA, S-DMB, T-DMB
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- Authors
- Hyo Ri Jeon, Yong Hee Shin, Mun Kee Choi
- Issue Date
- 2006-11
- Citation
- International Conference on Hybrid Information Technology (ICHIT) 2006, pp.1-7
- Language
- English
- Type
- Conference Paper
- Abstract
- This paper studied on the future market competitive structure among mobile multimedia services that offer a variety of multimedia services and contents through wireless networks. In the past, forecasting methods based on market data would be used popularly in telecommunications industry. Now, methods are changed from market data based studies to customer preferences based ones. In this reason, paper use to forecast the market competitive structure and offer firm strategies and policies using a customer choice probability model. © 2006 IEEE.
- KSP Keywords
- Customer choice, Customer preferences, Forecasting methods, Market Data, Probability Model, Wireless network, mobile multimedia services, telecommunications industry