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유,무선 컨버전스 서비스 수요 Pattern에 관한 연구
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- 저자
- 배기수, 송영화
- 발행일
- 200611
- 출처
- 경영과학, v.23 no.3, pp.1-11
- ISSN
- 1225-1100
- 출판사
- 한국경영과학회 (KORMS)
- 초록
- This study investigates empirically on the business analysis of fixed mobile convergence telecommunication service. As for the stage of empirical analysis, the process was carried out in the order elaboration of a test model, selection of sample, empirical analysis and interpretation of result. We report our preliminary results on the fixed mobile convergence telecommunication service demand pattern forecasting by Bass model. The results show that the fixed mobile convergence telecommunication service may sustain profitability over the next ten years in the market. In conclusion, the practical implication of the result attained by this study is that in order to create a fixed mobile convergence in the korean business world, practical tools such as WiBro service is no less important than fixed service and Mobile service, and that users may be rightfully encouraged to adopt WiBro service
- KSP 제안 키워드
- Bass model, Business analysis, Demand pattern, Empirical analysis, Fixed Service, Mobile services, Telecommunication service, fixed mobile convergence, preliminary results, service demand, test model