본 고에서는 광대역 통신망 사업자 입장에서 IPTV 서비스 기술 및 표준화 현황과 단계별 발전 전망을 분석한다. 광대역 통신망 사업자가 IPTV 서비스 사업에 성공적으로 진입하기 위해서는 서비스 차별화, 고품질ㆍ고신뢰도 서비스가 가능한 전달 및 미디어 인프라의 확충, 통합된 서비스 제어 플랫폼 구축을 위한 막대한 투자가 요구되고 있으며, 시장 요구와 사업환경의 정비에 맞추어 서비스 플랫폼을 점진적으로 고도화해가야 할 것이다. 이를 위해 응용 서비스의 단계별 도입 및 그를 위한 IPTV 서비스 인프라와 핵심 기술의 단계별 발전을 전망해 봄으로써, IPTV 서비스의 효율적인 도입 및 표준 규격의 단계별 제정을 위한 방향을 제시하고자 한다.
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