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RFID based Ubiquitous Commerce and Consumer Trust
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- Authors
- Sang M. Lee, Sang-hyun Park, Seong No Yoon, Seung-jun Yeon
- Issue Date
- 2007-05
- Citation
- Industrial Management & Data Systems, v.107, no.5, pp.605-617
- ISSN
- 0263-5577
- Publisher
- Emerald Group
- Language
- English
- Type
- Journal Article
- Abstract
- Purpose This paper aims to investigate processes of how RFID-enabled systems affect consumers' trust and acceptance of u-commerce, emphasizing a feedback loop where consumers' post-transaction trust affects their initial trust. Design/methodology/approach A simulation model using system dynamics (SD) is developed to show the importance of trust issues involving RFID technology, decomposing complex processes of trust building in u-commerce into a set of feedback loops with a causal-loop diagram. Findings The results of simulation runs indicate that well-established policies, especially for current privacy issues, should be in place to increase consumers' acceptance of u-commerce. Originality/value The research provides insights into the development of RFID-based consumers' trust in u-commerce, and policies to increase consumers' trust in u-commerce. The research model was developed and verified using SD. © 2007, Emerald Group Publishing Limited