USN 기술은 산업계, 과학계, 정부기관의 고객을 포함하여 광범위한 시장 세그먼트를 아우르는 사업 기회를 창출할 수 있게 한다. 다양한 USN 응용서비스에 대한 기술적인 실행 가능성은 연구되고 있지만, 아직까지 USN 응용서비스 시장 및 산업에서 기술 채택과 상업화는 지연되고 있는 실정이다. 본 고에서는 국내 시장에 적합한 USN 응용서비스 시장 기회를 분석하고, USN 응용서비스의 잠재적 대상 시장인 u-City와 정부에서 추진중에 있는 USN 시범사업 현황을 살펴본다. 마지막으로 다양한 USN 응용서비스의 시장 진입에 있어 모든 시스템 공급자가 직면하게 되는 공통적인 해결과제를 살펴보고자 한다.
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