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Conference Paper
An EmpiicalAnalysis on the Obstacles for the Growth: What makes Wireless LAN be stagnated in Korea?
- Authors
- Moon-Koo Kim, Jong-Hyun Park
- Issue Date
- 2007-02
- Citation
- International Conference on Advanced Communication Technology (ICACT) 2007, pp.1711-1714
- Language
- English
- Type
- Conference Paper
- Project Code
- 07KE1500, 와이브로 활성화 정책대응 및 글로벌 진출전략에 관한 연구, Kim Moon-Koo
- Abstract
- Public wireless LAN service in Korea, after a much touted launch, is currently struggling to hold its ground in the marketplace, proving unable to live up to initial expectations. This study, using structural equation model, examines variables such as perceived service characteristics, perceived consumer traits and perceived lack of benefit, in an attempt to identify factors influencing consumer intention to reject public wireless LAN service.
- KSP Keywords
- Consumer intention, Wireless Local Area Networks(WLANs), structural equation model