상세정보
학술대회
The Role of Switching Incentives and Barriers Affecting Customer Behavior in Korean Mobile Communications Service
- 발행일
- 200802
- 출처
- International Conference on Advanced Communication Technology (ICACT) 2008, pp.1223-1225
- 협약과제
- 08KE1200, 와이브로 활성화 정책대응 및 시장성장 전략 연구, 김문구
- 초록
- This paper provides a comprehensive investigation of factors influencing the customer behavior (retention and switching) of subscribers in the Korean mobile communications service. The goal of the investigation is to develop a more systemic understanding of the relationship between customer satisfaction and customer behavior. To achieve this, we select a series of constructs related to factors affecting switching incentives and barriers, and measure their respective influences through empirical analysis.
- KSP 제안 키워드
- Empirical analysis, customer behavior, customer satisfaction, mobile communication