세계적으로 통신사업자와 방송사업자 모두 결합 서비스를 통한 시장 확대에 집중하고 있다. 통신사업자는 IPTV 또는 디지털 위성방송과 기존 유선통신 또는 이동통신 상품과의 결합상품을 통해 기존 시장 방어와 신규 시장 개척을 추진하고 있고, 방송사업자 특히 케이블 TV 사업자들(Cableco)은 기존의 다채널 케이블 TV 서비스와 광대역 인터넷 접속(Broadband Internet Access) 상품 및 VoIP 서비스와의 결합을 통해 통신시장으로의 영역 확대를 추구하고 있다. 본 고에서는 미국 케이블 TV 사업자의 결합 서비스 시장 진출 현황과 성과, 케이블 사업자의 결합 서비스 시장 확대 요인 및 그에 따른 영향, 통신사업자의 대응 현황을 살펴보고자 한다.
KSP Keywords
Broadband internet access
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