디지털화에 따라 방송 콘텐츠 배포의 용이성, 신속성, 복제의 질적 향상과 조작과 편집의 용이성 등으로 인해 불법적 유통이 늘어나면서 저작권 침해의 가능성이 높아지고 있다. 본 고에서는 지상파 방송 콘텐츠의 이용 행태에 대한 인터넷 설문조사 결과에 기반하여 일반 이용자들의 지상파 방송 콘텐츠의 일반적 이용 현황 및 불법적 이용 현황에 대한 조사분석을 수행하였다. 본 고를 통해 방통융합시대에 진입한 현재의 지상파 방송 콘텐츠의 이용행태의 불법이용 가능성에 대해 분석함으로써 지상파 방송 콘텐츠 보호방안 및 새로운 유통구조 마련을 위한 기초 정보를 제공할 수 있을 것으로 기대한다.
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