자동차-IT 융합 신산업은 첨단 IT 신기술을 기반으로 자동차의 센서 및 전자장치가 지능적, 유기적으로 상호작용하여 운전자의 안전 및 편의성을 증대시켜 최적의 운전환경을 제공하고, 미래형 자동차 산업에 부가가치를 창출하는 산업이다. 자동차와 IT기술의 결합으로 인한 융 복합 부품기술 발전으로 미래 기술 선점 및 유관산업으로 시너지 효과의 극대화도 도모할 수 있다. 최근 자동차-IT 융합의 중요 분야 중 하나인 ADAS(첨단주행보조시스템)에 대한 관심이 고조되고 있으며, 소비자의 안전 및 차량 보호에 대한 기대에 부응하여 차량 제조업체들은 다양한 ADAS 시스템을 적용하고 있으나, 아직까지는 고가차량에서 옵션으로 제공되고 있는 상황이다. 이에 본고에서는 향후 차량의 고부가가치화에 중요한 역할을 할 것으로 기대되며, 자동차-IT 융합의 핵심 분야가 될 차량용 ADAS 시스템의 시장 확산요인 분석을 통해 산업 활성화를 위한 정책적 시사점을 도출하고자 한다.
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