시장성장이 정체된 방송통신 시장의 회복과 투자의 동인으로 작용하고 있으며 모바일 융합은 산업간, 서비스간 영역의 해체, 새로운 가치사슬의 형성 등 으로 새로운 수익창출의 기회를 제공한다. 그리고 모바일 융합은 관련 산업과 서비스의 선 순환적 연결고리 역할을 수행하게 된다. 이에 본 글에서는 컨버전스 서비서의 대표적인 서비스로 모바일 융합서비스의 개념 및 특징, 시장조사를 통한 고객 수용도 분석을 바탕으로 모바일 융합서비스의 경쟁력 강화방향을 제시하고자 한다.
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