BROWSE
Detail
Journal Article
이용 행태 분석을 통한 통신 서비스 보완 및 대체성 분석
Cited - time in 
Download 0 time
Share 
Download 0 time
Share
- Authors
- 안춘수, 황문영, 이동형
- Issue Date
- 2011-12
- Citation
- 산업경영시스템학회지, v.34, no.4, pp.120-128
- ISSN
- 2005-0461
- Publisher
- 한국산업경영시스템학회
- Language
- Korean
- Type
- Journal Article
- Abstract
- Recent development of communication technology and evolution of telecommunications services, various needs of users are giving Telecom operators difficulties in discovering new services and its promotion strategies. In addition, at the launching of new services, if carriers does not consider complementary and substitution relationships with competing services or self-encroachment problem with the existing service profitability is reduced or lost in the current market.In this study, by analyzing usage pattern of telecommunications services respect to changes in supply and demand environment,the complementarity/substitutability analysis and systematic analytical framework is proposed. This study proposes approaches to establish mobile operators' business strategies and to identify new services demand.
- KSP Keywords
- Promotion Strategy, Supply and demand, Telecom operators, Telecommunications services, analytical framework, communication technologies, mobile operators, usage patterns