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이용 행태 분석을 통한 통신 서비스 보완 및 대체성 분석
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- 저자
- 안춘수, 황문영, 이동형
- 발행일
- 201112
- 출처
- 산업경영시스템학회지, v.34 no.4, pp.120-128
- ISSN
- 2005-0461
- 출판사
- 한국산업경영시스템학회
- 초록
- Recent development of communication technology and evolution of telecommunications services, various needs of users are giving Telecom operators difficulties in discovering new services and its promotion strategies. In addition, at the launching of new services, if carriers does not consider complementary and substitution relationships with competing services or self-encroachment problem with the existing service profitability is reduced or lost in the current market.In this study, by analyzing usage pattern of telecommunications services respect to changes in supply and demand environment,the complementarity/substitutability analysis and systematic analytical framework is proposed. This study proposes approaches to establish mobile operators' business strategies and to identify new services demand.
- KSP 제안 키워드
- Promotion Strategy, Supply and demand, Telecom operators, Telecommunications services, analytical framework, communication technologies, mobile operators, usage patterns